“Google only loves you when everyone else loves you first.” – Wendy Piersall
If you’re like most marketers, you’ve probably heard of SEO copywriting. It’s this magical thing that helps you get noticed in the Search Engine Results Pages (SERPs). Unfortunately, doing it feels a little bit like learning to speak Mandarin.
Here at Proline, I specialize in on-page SEO copywriting. What that means is that I’ll take your keyword strategy, internal links, and topics, and turn them into a page, post, or article that helps your company rank. As I do, I’ll make sure your copy stays readable for humans. After all, good SEO doesn’t mean it has to lose the voice, tone, or appeal you’re going for.
Why SEO Copywriting Matters
To put it simply: SEO copywriting helps people find your content. When people head to Google to look for a business or a service, they use a combination of keywords or phrases to search for what they need. Google, as advanced as it is, uses “bots” or “crawlers” to comb through web pages, seek out the keyword phrases the user is searching for, and match the content to the search.
If your content doesn’t include those keywords, though, or if they’re not arranged the way Google wants them to be, your content doesn’t show up, and the user goes to work with another company.
With good SEO copywriting, you kill two birds with one stone: you optimize your content for Google while also keeping your material user-friendly, relevant, and authoritative. It’s a win-win for everyone, and it can be a major boon for your brand’s bottom line. Not convinced? Here are some stats to demonstrate the point:
- The majority of web links and shares go to the top 5-10% of content
- Companies that blog have 434% more indexed pages than companies that don’t
- 33% of marketers identify a lack of quality content as the largest challenge to their SEO success