Category: social media marketing

What are the Best Social Media Tools for Small Businesses?

Today, it’s virtually impossible to run a small business without being on social media. According to Small Business Trends, 44% of local businesses “depend on social media” to drive brand awareness and revenue. Fortunately, that effort pays off. 90% of marketers report social media marketing has increased exposure for their company, and 75% say it’s…
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April 26, 2017 0

How Google’s Intrusive Interstitial Update Will Affect Small Business Owners

If you’re a small business owner using pop-ups on your site, listen up. This post is for you. On January 10, 2017, Google rolled out a new algorithm update, known informally as the “Intrusive Interstitial Ad” update, which penalizes websites that display disruptive pop-ups to their mobile users. Designed to make the web a more…
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January 27, 2017 0

The Ultimate Cheat Sheet on Holiday Marketing for SMBs

Thanksgiving is over and December’s holidays are rushing in at breakneck speed. Is your small business prepared? Holiday marketing for SMBs is critical. Between getting ready for out-of-town guests, cooking big meals, and purchasing gifts to fill the space beneath the tree, though, you’ve got a lot to do! While the holidays can be hectic,…
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December 2, 2016 0

6 Ways SMBs Waste Money on Marketing (& How to Avoid Them)

If you’re like most small business owners, your marketing budget is limited. Regardless of whether you focus on social media, blogging, or guest posting, you don’t have thousands to flush down the drain on faulty marketing. If you’re like so many small businesses, though, the chances that you’re wasting money on marketing are immense. Even…
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November 3, 2016 1

How to Create Content That Gets Shared: 5 Fast Steps

You work for hours to write great content or to create a beautiful Canva image for your Facebook or Instagram profiles. Once you click “publish,” though, nothing happens. We’re talking crickets, here. Most marketers have had this experience, and it’s a frustrating one to be in the midst of. Content creation takes a massive amount of…
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September 8, 2016 0

How Instagram Can Improve Your SEO: A Critical Connection

For years, Facebook and Twitter have been ruling the social media scene. Today, however, Instagram is making a strong push for the lead – with upwards of 32% of U.S. teenagers (one of the most powerful marketing demographics currently in existence) naming Instagram as their favorite social media site.

August 1, 2016 0