Category: Small Business Marketing

SEO Trends in 2017

3 Fast SEO Trends To Influence Your Content Marketing This Fall

  Are you up-to-date on SEO trends? If not, you could be missing out on some big opportunities for your business this fall. Luckily, it’s easier than you might think to stay abreast of SEO best practices. Here are some major search engine optimization trends you should be paying attention to this fall: 1. Voice…
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September 18, 2017 0
Google My Business

Google Makes it Easier to Manage Your My Business Listings

  If you have a Google My Business listing, you know keeping it current is essential. Unfortunately, the fact that the My Business editor is somewhat out-of-the-way can make that tough. Recently, though, Google unleashed a new feature that makes it easier to manage your My Business listing, right from the search results. How it…
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September 14, 2017 0

The One Thing Small Businesses ALWAYS Get Wrong About Content

  I sat down on a call with a potential client the other day. A budding business, this client wanted a complete content package – blogs, social media, an e-book – the whole thing. The meeting went well and, towards the end of it, I asked the client if they had any additional questions for…
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August 25, 2017 0
How to Become a Thought Leader

How Any Company can Become a Thought-Leader in Their Niche

They’re immortal questions. “How do I develop brand recognition?” “What do I have to do to stand out as an authority?” “What steps can I take to help people discover my brand?” Luckily, the answer for all of them is the same: become a thought leader. If you’ve ever wondered how to become a thought…
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July 31, 2017 0
how to be a better small business owner

5 Books Every Small Business Owner Should Read

  Gary Paulsen once said, “I owe everything I am and everything I will ever be to books.” Today, people read for different reasons: Reading can be an escape or a form of entertainment. It can also be a powerful platform for education, which it commonly is for small business owners. In addition to helping us…
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April 18, 2017 0

9 Deadly Business Blog Mistakes Most SMBs Make

Blogging is essential for driving traffic to your business, but are you doing it right? Today, about 36% of Fortune 500 companies have a blog, and 77% of internet users read them on a regular basis. If you’re writing a relevant, compelling, on-brand business blog, this is great news. If you’re not, it represents a…
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March 14, 2017 0

10 Tasks You Should Outsource to be More Productive

Today, companies that want to grow know what they need to do: outsource. While most small businesses start with a single founder or pair of partners doing it on their own, workloads eventually outpace time and energy, and SMBs are forced to adapt. While hiring an in-house team is the logical first step, lots of…
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March 7, 2017 2

5 Tips for Creating Successful Content in a World of Short Attention Spans

Today, the human attention span is just under eight seconds. That’s a full second shorter than a goldfish’s. While we’d all love to believe our customers hang breathlessly on every word we write, this just isn’t true. We live in a world of skimmers, and creating successful content is more difficult today than ever before. Fortunately,…
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March 1, 2017 0

What I Learned from HubSpot’s “SEO in 2017” Webinar (& How it can Boost Your Business in the New Year)

Some of the most common questions I get are from small business owners who know that SEO is important but don’t have a clue where to start with it. And this is understandable. Google updates its algorithm thousands of times each year, and SEO is a notoriously slippery and fluid thing to attempt to get…
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December 27, 2016 0

How I Wrote This 1,000-Word Post in 15 Minutes Using Evernote Dictate

We all get it: content is critical. It populates your web pages, gives your readers something to interact with on your blog, beefs up your social media profiles, and helps you establish yourself as an authority in your industry. But dang it’s time-consuming! . It’s not uncommon for small business owners to spend hours each…
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December 7, 2016 1