Category: Content creation

How to Improve Your Marketing Copywriting

7 Things to Banish From Your Marketing Copywriting Right Now

  Marketing copywriting: it’s a different animal than virtually any other form of writing. Less flowery and flourish-filled than creative writing, but more vibrant than technical or scientific writing, marketing copywriting comes with its own rules, structures, and requirements. Not surprisingly, lots of people aren’t exactly sure how to approach it. This issue is compounded…
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September 26, 2017 0

The One Thing Small Businesses ALWAYS Get Wrong About Content

  I sat down on a call with a potential client the other day. A budding business, this client wanted a complete content package – blogs, social media, an e-book – the whole thing. The meeting went well and, towards the end of it, I asked the client if they had any additional questions for…
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August 25, 2017 0

6 Common-SenseThings Great Content Always Does

The web is home to a veritable sea of content, but not all of it is equal. Just like successful people, professional athletes, and geniuses do certain things that separate them from the crowd, great content checks certain boxes that help it rise to the top. To ensure your content is heard over the noise…
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July 12, 2017 0

10 Tasks You Should Outsource to be More Productive

Today, companies that want to grow know what they need to do: outsource. While most small businesses start with a single founder or pair of partners doing it on their own, workloads eventually outpace time and energy, and SMBs are forced to adapt. While hiring an in-house team is the logical first step, lots of…
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March 7, 2017 2

5 Tips for Creating Successful Content in a World of Short Attention Spans

Today, the human attention span is just under eight seconds. That’s a full second shorter than a goldfish’s. While we’d all love to believe our customers hang breathlessly on every word we write, this just isn’t true. We live in a world of skimmers, and creating successful content is more difficult today than ever before. Fortunately,…
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March 1, 2017 0

How I Wrote This 1,000-Word Post in 15 Minutes Using Evernote Dictate

We all get it: content is critical. It populates your web pages, gives your readers something to interact with on your blog, beefs up your social media profiles, and helps you establish yourself as an authority in your industry. But dang it’s time-consuming! . It’s not uncommon for small business owners to spend hours each…
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December 7, 2016 1

6 Ways SMBs Waste Money on Marketing (& How to Avoid Them)

If you’re like most small business owners, your marketing budget is limited. Regardless of whether you focus on social media, blogging, or guest posting, you don’t have thousands to flush down the drain on faulty marketing. If you’re like so many small businesses, though, the chances that you’re wasting money on marketing are immense. Even…
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November 3, 2016 1

10 DIY Strategies for Building Your Small Business

Building your small business can be challenging, but it doesn’t have to be impossible. According to Search Engine Journal, more than 500,000 small businesses are launched every month. Anyone who has ever undergone the process of starting a small business understands that it can be difficult. Really difficult. In fact, it feels impossible at times.…
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October 4, 2016 0

How to Create Content That Gets Shared: 5 Fast Steps

You work for hours to write great content or to create a beautiful Canva image for your Facebook or Instagram profiles. Once you click “publish,” though, nothing happens. We’re talking crickets, here. Most marketers have had this experience, and it’s a frustrating one to be in the midst of. Content creation takes a massive amount of…
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September 8, 2016 0