Author: Ashley Arcel

10 DIY Strategies for Building Your Small Business

Building your small business can be challenging, but it doesn’t have to be impossible. According to Search Engine Journal, more than 500,000 small businesses are launched every month. Anyone who has ever undergone the process of starting a small business understands that it can be difficult. Really difficult. In fact, it feels impossible at times.…
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October 4, 2016 0

5 Tips for Creating a Successful AdWords Campaign

Developing a successful AdWords campaign is one of the most critical components in the evolution of small business marketing. While using Google AdWords is one of the best ways for marketers to drive traffic and promote engagement, learning to run an AdWords campaign can be a daunting task for the beginner. While the platform is…
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September 27, 2016 1

How to Create Content That Gets Shared: 5 Fast Steps

You work for hours to write great content or to create a beautiful Canva image for your Facebook or Instagram profiles. Once you click “publish,” though, nothing happens. We’re talking crickets, here. Most marketers have had this experience, and it’s a frustrating one to be in the midst of. Content creation takes a massive amount of…
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September 8, 2016 0

How Using a Social Media Management Tool Will Overhaul Your Marketing

Today, 84% of B2B marketers use social media, and nearly all of them struggle with it. In addition to the fact that juggling various social platforms can be difficult, social media, in general, is time-consuming, and creating and distributing good social content takes work. This is especially true when you consider the fact that the…
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September 1, 2016 1

5 Essential Factors for Successful SMB Marketing [Infographic]

For small- and medium-sized businesses (SMBs), learning to market properly can be difficult. While there are plenty of technical and time management challenges to grapple with, most SMBs struggle the most with learning which aspects of SMB marketing are essential for them. This infographic lays out the five most critical pillars of successful SMB marketing. Sources:…
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August 29, 2016 0

Google Will now Punish Mobile Popups: What’s it Mean for Small Business SEO?

Popups: they’re either astoundingly good, or amazingly bad. While some popups make us smile and convert, some send us diving for the back button, damaging small business SEO. At one point or another, we’ve all had the experience of leaving a website because the popups were simply too abundant, too intrusive, and too irrelevant. Luckily,…
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August 25, 2016 0

Local SEO: Why SEO for Small Businesses is Critical

Imagine this: a person sits down at their computer and types a query for a local service into Google. The results pop up and, even though you offer the service the person is looking for, your company doesn’t appear. The person clicks on one of your competitor’s links, locates their phone number, and calls them…
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August 15, 2016 2

How Instagram Can Improve Your SEO: A Critical Connection

For years, Facebook and Twitter have been ruling the social media scene. Today, however, Instagram is making a strong push for the lead – with upwards of 32% of U.S. teenagers (one of the most powerful marketing demographics currently in existence) naming Instagram as their favorite social media site.

August 1, 2016 0

You Need a Social Media Marketing Strategy: Here’s How to Create One

There’s no doubt about it: social media marketing is critical for successful online reputation management. Right now, 84% of marketers report that organic search channels like blogging and social media are becoming more important.

August 1, 2016 0