3 Fast SEO Trends To Influence Your Content Marketing This Fall
Are you up-to-date on SEO trends?
If not, you could be missing out on some big opportunities for your business this fall. Luckily, it’s easier than you might think to stay abreast of SEO best practices. Here are some major search engine optimization trends you should be paying attention to this fall:
1. Voice Search is Blowing Up
Voice search has been increasing in popularity over the last few years. With the help of tools like Alexa and Google Home, though, it’s skyrocketed. Today, more than 60% of all searches are performed on a mobile device, and many of those are voice searches. While the rise of voice search presents an exciting opportunity for content marketers, it can be tough to adapt to.
In the world of “Traditional” search (people typing queries into search boxes to find content), ranking came down to identifying and targeting keywords. Today, though, it’s much more complex. To rank for voice search, you have to master the art of catering to user intent.
Because people don’t voice search the way they enter typed search queries, your keyword strategy needs to adapt slightly. Instead of targeting terms as rigorously as you used to, it’s time to focus on topics, reader-friendly content, and conversational keywords. Building up your FAQ pages can also help.
2. PPC Still Isn’t the Best Bang for Your Buck
Virtually every marketer I know has dumped hundreds into Facebook or other social ads, to no avail. Sure, the problem could be that you’re not targeting your audiences correctly, providing enticing enough offers, or pushing high-quality graphics. But it could also be that PPC advertising is notoriously tough and that lots of SMBs don’t see the results they want from it.
While there’s nothing wrong with investing in some PPC advertising if it has a positive ROI for your brand, it’s often wiser to start with SEO and make your way to PPC if it makes sense later.
3. Google is Offering More Information Right in the SERPs
The SERPs of yesteryear looked different than they did today: a list of paid ads, a page of organic results, and a “next” button. Today, however, they’re a virtual smorgasbord of content. In addition to “answer box” snippets, the modern SERP offers maps, reviews, and much, much more.
This underscores the importance of content marketing in any long-term ranking strategy. When you’re dealing with a search engine that wants to convey as much information to users as possible, without requiring them to click off the SERP, content becomes critical.
Now is the time to invest in well-written FAQ pages, high-quality blogs, and social media, and meaningful website materials. The more comprehensive and informative your online material is, the more likely it is to cater to users the way Google wants it to.
SEO Trends: Looking Forward
While SEO trends change all the time, the fundamentals stay the same. Yes, mobile and voice search are growing, and cross-channel marketing is getting bigger and bigger. Luckily, paying attention to those things while adhering to the pillars of great content, a good social presence, and a user-focused approach will be enough to help you stand out online and earn the attention your brand deserves.