5 Things Every Good Copywriter Should do
If you’re considering hiring a copywriter for the first time and feeling a bit confused about it, you’re not alone.
While the addition of remote talent to existing workforces has become more popular in recent years (3.7 million employees – 2.8% of the workforce – are now remote at least 50% of the time), it’s still uncharted water for most small businesses.
So what do you look for in a copywriter? And how can you make sure you’re hiring the right fit for your company? Here are a few simple tips.
5 Things All Great Copywriters do
Whether you’re looking for a copywriter to create ongoing blog content or one to handle the outsourced social media strategies of your clients, keep in mind that the best copywriters do these five things:
1.They Work at Your Speed
In industries such as finance and law, compliance issues can be hellish. As a result, turnaround time on individual pieces can be weeks or months. Experienced copywriters understand this, and will give your project the time needed to move through the writing, review, and edit process.
The best copywriters know they’re part of a larger machine. They also understand that working at a client’s pace is the most efficient way to streamline the experience, rather than adding to the backlog of things to do.
2. They Provide an Outline
Many a project has gone down the wrong road because the copywriter didn’t provide an initial overview for approval. If you’re working with a copywriter for the first time, or if a project is especially large or complex, expect your writer to provide an outline for approval.
This serves two important purposes. On the one hand, it reduces the potential for misunderstandings and keeps the workflow straightforward. On the other, it allows you to take note of unneeded steps and allows you to suggest adjustments accordingly.
3. They Take Initiative When it Comes to Questions
When you hire a copywriter, the objective is to save time, be more productive, and create better content. It’s virtually impossible, however, to save time when your writer is contacting you ten times a day, asking questions they could quickly resolve on their own.
When you hire a copywriter, you want to be sure you’re working with someone who can take initiative when it comes to answering questions or seeking out additional information. This may mean visiting a client’s website to search for relevant product warranty information rather than asking you to fill in the blanks or researching statistics and facts rather than asking you to provide them.
While it’s true that the best copywriters are good at asking questions when they’re relevant and pertinent, they’re also not helpless people, and the best writers in the industry know when digging a bit deeper on their own will save their clients time and stress.
4. They’re Polite
It doesn’t matter how remote a copywriter is; they should never, ever be rude or ungracious. Copywriters are often intimately involved in a company’s inner workings, handle sensitive client information, and are trusted with the login information to various websites and social media platforms.
As such, it’s essential to ensure the copywriter you choose is polite and gracious in all your dealings with him or her.
Not only does this inspire more trust in the relationship, but it also makes for a more enjoyable work environment. Remember: your copywriter’s job is to make your life easier, not to give you a headache.
5. They Listen
The best copywriters are strong listeners and careful readers. If you send them a brief, they’ll comb through it several times, ensuring they understand the details and picking out items that require further clarification. They’re diligent note-takers, active participants in collaboration settings and meetings, and close adherents to instruction.
The best copywriters know that the most important aspect of their job is listening. They also understand that listening well is the only way to create the content your brand needs.
Listening is the foundation of great copywriting, and working with someone who can’t follow instructions is a recipe for disaster.
Hire a Copywriter the Smart Way
While choosing the right copywriter for your company is a personal journey, insist on hiring a writer who always does these five things. Not only do these traits signify an experienced professional, but they also ensure the experience of working with your copywriter will be as straightforward as possible.