How to Create Content That Gets Shared: 5 Fast Steps

How to Create Content That Gets Shared: 5 Fast Steps

September 8, 2016 Content creation social media marketing 0

You work for hours to write great content or to create a beautiful Canva image for your Facebook or Instagram profiles. Once you click “publish,” though, nothing happens.

We’re talking crickets, here.

Most marketers have had this experience, and it’s a frustrating one to be in the midst of.

Content creation takes a massive amount of time, and if your content isn’t getting shared online, your time isn’t being well-spent.

Luckily, it doesn’t have to end here.

If you’ve ever wondered how to create content that gets shared, this guide is for you. Read on to learn more.

Social Sharing 101: How it Works and Why it Matters

In today’s online marketing climate, social sharing is the gold standard of success. Without social sharing, it’s tough to get your content noticed online. And without content that’s noticed online, it’s nearly impossible to build an online presence.

While platforms like Facebook (which has more than 1.65 billion monthly users) offer an enormous potential for exposure, these platforms are only really lucrative if you can manage to produce social shares on them.

With that in mind, learning how to create content that gets shared is critical, and it’s something no good company can overlook.

How to Create Content That Gets Shared: 5 Tips

If you’ve noticed that your content isn’t getting the shares it deserves, there are several things you can do. To get started learning how to create content that gets shared, simply follow these tips:

1. Ensure that your content is worth sharing

The first thing to look at when it comes to creating shareable content is to evaluate whether or not your content is truly worth sharing.

If you’re distributing dry, boring, or irrelevant content, your readers will be less inclined to share it than they would if you were sharing content that was useful and exciting.

The takeaway here is this: ensure that everything you publish is useful, interesting, and relevant. While it’s true that creating this type of content takes longer, it’s also true that it pays off more completely.

Learning how to create content that gets shared is hard, and it doesn't happen overnight.

Source: www.technologytherapy.com

2. Add images to the content you share on social

When an article has images every 75-100 words, it gets shared twice as often as an article with no pictures.

Visual content is powerful right now, and the more you can beef up your textual content with images, the more likely it will be widely shared.

With this in mind, don’t hesitate to include screenshots, custom images, and infographics throughout your content. In addition to making your content more unique and engaging for your readers, this also increases its likelihood to get shared on social media.

With this in mind, don’t hesitate to include screenshots, custom images, and infographics throughout your content. In addition to making your content more unique and engaging for your readers, this also increases its likelihood to get shared on social media.

In addition to making your content more unique and engaging for your readers, this also increases its likelihood to get shared on social media.

The one thing you want to stay away from when it comes to images is stuffing irrelevant images into content just to have some visual content in there. Irrelevant, low-quality, or inappropriate pictures do more harm to your shares than good, so stay away from them at all costs.

3. Encourage your readers to share with social share buttons

If you want your readers to share your content, it’s smart to make it as easy as possible for them. By adding social sharing plugins to the bottom of your blog content, it’s easy to streamline the exchange process and make it easy for your readers to spread your content around the web.

Keep in mind, though, that there is such a thing as too many social sharing buttons. According to Business2Community, too many social sharing buttons can lead to a phenomenon known as “decision paralysis,” wherein people faced with too many decisions just become unable to make one.

One study conducted by Neil Patel found that adding two additional social sharing buttons (LinkedIn and Pinterest) to his existing lineup (Facebook, Google+, and Twitter) decreased his overall share rate by a whopping 29%. Unfortunately, many marketers make this mistake when learning how to create content that gets shared.

With this in mind, pay close attention to which social sharing buttons your audience is using and which they’re passing by. In addition to preserving your shares, this simple step also allows you to focus your marketing efforts more intensely on your most profitable social platforms.

4. Use compelling CTAs at the end of your content

Pop quiz: what’s the best way to get people to share content? Ask them to!

By inserting compelling calls-to-action (CTAs) at the end of your blog posts, social posts, and infographics, it’s easy to encourage reader sharing and engagement. While many people dismiss CTAs as a sales-y tactic that will never work, they can be much more efficient than you assume.

According to data collected by WordStream, marketing emails that included a single CTA enjoyed a 371% increase in clicks and a massive 1617% leap in sales.

With that in mind, resist the temptation to neglect the CTA. While learning to write a great CTA is relatively straightforward, it’s an important step that can overhaul the success of your social content.

5. Don’t be afraid to name drop in your content

If you’ve ever heard of influencer marketing, you know it’s a form of marketing that relies on the audience of a popular figure (an influencer) to boost a post’s views and shares.

Even if you don’t go whole-hog and reach out to your influencers in an attempt to get them to share your content, mentioning them by name throughout your content is a great way to catch their attention and learn how to create content that gets shared.

Here’s why: because influencers monitor their online reputations carefully, they’re very aware of who is talking about them and in what context.

Because of this, they’re likely to call out your content to their audiences if they notice that you’ve written a piece that mentions them favorably or clarifies a topic their niche cares about.

In addition to mentioning influencers by name in your content, go the extra step and reach out to them to let them know you’ve included them in your post. While this is an excellent way to build your network, it’s also a wonderful way to increase your social shares by capitalizing on an influencer’s huge audience.

Creating Content That Gets Shared Just got a Whole Lot Easier

While everyone wants highly shareable content, few people know how to create content that gets shared. Luckily, these five easy tips can help. By inserting compelling CTAs, peppering your content with images, paying careful attention to your topics, and streamlining your social sharing buttons, it’s easy to develop a viral online content strategy that gets you noticed every time.

Need help creating viral content for your business? Proline Creative offers a full selection of online marketing services to help you succeed. Contact us today!

 

Ashley is the Founder of Proline Creative. Before starting Proline, she worked in educational content creation, print journalism, and as a Content Strategist and SME for two of the largest content marketing firms on the web. Today, she works with SMBs and startups to create quality online content on a one-to-one basis.

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